As a Dogg Returneth...
Colt 45's Controversial Comeback
Min. Paul Scott
Many African Americans of my generation have fond (or not so fond) memories of getting up on Saturday mornings to watch our favorite Hip Hop video show, only to be scared out our wits by the sight of an angry, giant blue Schlitz Malt Liquor Bull bustin' through our tv sets. Even today, if you ride through any 'hood and yell out the window the familiar '90's ST Ides Malt Liquor jingle, "just hit the corner store, you know what I'm lookin' for..." I guarantee that some wino in the alley is gonna yell back, " ST IDES!!!!" There was even an evil scientist who came up with the diabolical formula to mix malt liquor with gen-sing, call it Phat Boy and pour it into giant bottles with graffiti on the label. However, thanks to the tireless and thankless work of grassroots activists, for a decade, the blatant advertising of cheap, high powered malt liquor to the "Hip Hop generation" virtually, disappeared.
Fast forward to 2011, as the folks at Pabst Brewing Company are amped up to send another generation on a one way trip to Alcoholics Anonymous.
The company has launched its latest monster piece, "Colt 45 Blast," a 12% high octane malt liquor that comes in a variety of fruity flavors that would put the makers of Kool Aid to shame. The marketing scheme that Pabst is using is pretty much the same that the malt meisters of the past have used; grab a rapper with questionable morals and a bunch of video babes and, bingo, a match made in heaven (or some other place.)
Pabst has launched a major marketing campaign staring the Doggfather, himself, Snoop Dogg. Ironically, it was Snoop who was one of the first rappers to appear in liquor commercials almost two decades ago. He has a history of getting people to join him in the game of "get to' up 'till you throw up" . So, to borrow from the scriptures, in 2011," the dog has returned to his vomit."
Unlike the marketing schemes of the early 90's, in the 21st century, liquor companies have gone high tech. There are Colt 45 Blast Youtube, Facebook and Twitter pages set up that will deliver the latest booze news straight to your child's smart phone.
One may ask how, in the wake of the Four Loko controversy, can a company come out with a product that so blatantly, targets underage drinkers. The answer is quite simple.
Nobody cares.
Quiet as kept, when dealing with black youth issues, many people follow the sage wisdom from "The Godfather," "they're animals anyway, so let them lose their souls." And if you can make a profit in the process, so be it.
By the owners of Pabst own admission, Colt 45 has been known, primarily, a 'hood drink and as long as they keep it ghetto, they do not have to worry about those underage drinking crusader organizations throwing a monkey wrench in their program. Most of these organizations only seem to get MADD (pardon the pun) when alcohol abuse starts affecting middle class white kids at college frat parties.
I can remember on more than one occasion, going to an anti-teen drinking event and loudly proclaiming with a 40 oz bottle raised in a gesture of moral indignation , " In the name of the 'hood, I have come to warn thee of the plague that is about to come upon thy children" only to receive the classic "deer in headlights" look from a crowd who saw nothing wrong with a rapper bragging about malt liquor giving him super sexual prowess but thought some darn talking Budweiser bullfrogs signaled the coming of the Apocalypse.
Only when Bifffy and Buffy, start passing out in the middle of English Lit 101 will it become a problem. Which brings us to the proverbial question "if black kids start falling out in the 'hood do they make a sound?"
I think you know the answer.
What is, also, problematic is the liquor industry's uncanny ability to buy off voices of dissent within the African American community. Any time you start cutting checks to Hip Hop radio stations, Hip Hop magazines and start sponsoring (Black) cultural festivals, you can almost guarantee that your favorite Civil Rights leaders won't say a mumblin' word.
So, where does that leave the community activists who are going to be the ones picking up the pieces when the Colt 45 Tsunami floods the hood with alcohol? What can be done?
Community activists must demand that the neighborhood stores where their children go every morning, before school, to pick up honey buns and orange juice for lunch not stock the product in their establishments. We must also ask our local Hip Hop radio stations not to take the blood money that will have our children dancing down the road of destruction all summer long. Also, black organizations must not accept the 30 pieces of silver to have a malt liquor company sponsor "cultural" events that are supposed to be promoting the health and the well being of the community.
Finally, Hip Hop fans must stand up and tell Snoop Dogg and the legion of other rappers who will come behind him not to be "Pabst Blue Ribbon Pimps" putting poison in the 'hood.
We must not look for politicians nor underage drinking organizations to solve this problem. No one is going to save us but us .
As former malt liquor promoter, Ice Cube, once said in a classic line from a popular gangsta flick.
Either they don't know, don't show or don't care what's goin' on in the 'hood."
Paul Scott is a minister, activist and lecturer based in Durham NC. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com Website http://www.nowarningshotsfired.com
Showing posts with label Four Loko. Show all posts
Showing posts with label Four Loko. Show all posts
Monday, June 27, 2011
Tuesday, June 14, 2011
Why I'm Mad at MADD
Why I'm Mad at MADD:
Min. Paul Scott
It's been over 100 days since that faithful March morning when I called the reporter at the Wall Street Journal to tell him about a nefarious plot that I stumbled upon to push high powered malt liquor to our children. Yet, more than three months later, most anti-teen drinking groups have continued to ignore the two ton drunk elephant with a flower pot on his head blasted in the living room. There has been no real outcry about Blast by Colt 45 Malt Liquor.
When I say outcry, I'm not talking about polite little letters" kindly asking that the good, wholesome, community oriented folks at Pabst Brewing Company to kindly remove Blast from store shelves or else we are going to write you another letter." No, I'm talking about letters that convey moral outrage, not a minor irritation.
Most of the dialogue outside of the usual thorn- in- the- side grassroots activists has gone like this:
"Gee, kind sir. If it does not bother you too much, will you stop putting Blast in our neighborhoods."
"NO!!!!"
"Okay sorry to have bothered you...."
See, so far Mothers Against Drunk Driving and the rest of these groups have done just enough so, when some kid OD's off of Blast they can say, "hey, we gave it a shot. "
We have also heard next to nothing from the habitual "grant grabbers" who do just enough to serve as resume material for the next time they have to apply to their friendly philanthropic foundation for another hand out. It has been my experience that many of these nonprofits won't even pick up a telephone unless Mr. Grant is on the other end.
This is especially problematic in North Carolina....
Don't believe me? Google "North Carolina against Blast by Colt 45" and see what organization's name pops up.
I'll wait.........
OK. I rest my case.
See for these types of groups, the joy (and money) is in the hunt.
I wish I had a dollar for everyone of these heroes for hire who have told me stuff like:
"See, we don't actually fight against the targeting of our kids by the liquor companies...We put on big elaborate conferences to discuss what the companies are doing..."
Well, OK....huh?
Well while these groups are working on next year's conference on the beach, grassroots activists have been working their butts off trying to keep this poison out of the hands of our children.
What is really ironic is that while MADD and the rest of the groups that oppose drunk driving have been twiddlin' their thumbs, Pabst has sent a pimped out, Skittles colored, Blast Truck (no doubt pumpin' Snoop Dogg songs) on a cross country tour to promote the liquor.
(If there's any justice in the universe that Blast truck will get totalled by a drunk driver with an empty can of Raspberry Watermelon Blast in the passenger seat....)
Surely, these groups see the irony in that...Or maybe not.
As the saying goes, " none are as blind as those who refuse to see. "
Min. Paul Scott can be reached at (919) 451-8283 or info@nowarningshotsfired.com
Min. Paul Scott
It's been over 100 days since that faithful March morning when I called the reporter at the Wall Street Journal to tell him about a nefarious plot that I stumbled upon to push high powered malt liquor to our children. Yet, more than three months later, most anti-teen drinking groups have continued to ignore the two ton drunk elephant with a flower pot on his head blasted in the living room. There has been no real outcry about Blast by Colt 45 Malt Liquor.
When I say outcry, I'm not talking about polite little letters" kindly asking that the good, wholesome, community oriented folks at Pabst Brewing Company to kindly remove Blast from store shelves or else we are going to write you another letter." No, I'm talking about letters that convey moral outrage, not a minor irritation.
Most of the dialogue outside of the usual thorn- in- the- side grassroots activists has gone like this:
"Gee, kind sir. If it does not bother you too much, will you stop putting Blast in our neighborhoods."
"NO!!!!"
"Okay sorry to have bothered you...."
See, so far Mothers Against Drunk Driving and the rest of these groups have done just enough so, when some kid OD's off of Blast they can say, "hey, we gave it a shot. "
We have also heard next to nothing from the habitual "grant grabbers" who do just enough to serve as resume material for the next time they have to apply to their friendly philanthropic foundation for another hand out. It has been my experience that many of these nonprofits won't even pick up a telephone unless Mr. Grant is on the other end.
This is especially problematic in North Carolina....
Don't believe me? Google "North Carolina against Blast by Colt 45" and see what organization's name pops up.
I'll wait.........
OK. I rest my case.
See for these types of groups, the joy (and money) is in the hunt.
I wish I had a dollar for everyone of these heroes for hire who have told me stuff like:
"See, we don't actually fight against the targeting of our kids by the liquor companies...We put on big elaborate conferences to discuss what the companies are doing..."
Well, OK....huh?
Well while these groups are working on next year's conference on the beach, grassroots activists have been working their butts off trying to keep this poison out of the hands of our children.
What is really ironic is that while MADD and the rest of the groups that oppose drunk driving have been twiddlin' their thumbs, Pabst has sent a pimped out, Skittles colored, Blast Truck (no doubt pumpin' Snoop Dogg songs) on a cross country tour to promote the liquor.
(If there's any justice in the universe that Blast truck will get totalled by a drunk driver with an empty can of Raspberry Watermelon Blast in the passenger seat....)
Surely, these groups see the irony in that...Or maybe not.
As the saying goes, " none are as blind as those who refuse to see. "
Min. Paul Scott can be reached at (919) 451-8283 or info@nowarningshotsfired.com
Wednesday, May 25, 2011
40oz of Racism
40 ounces of Racism:
Bollings Boilermaker of a Statement
Paul Scott
Recently, Fox News' talking head, Eric Bolling complained about President Obama being in Ireland "chugging 40's" instead of TCB-ing (Taking Care of Business) on the home front in the wake of the tornado tragedy in Joplin. For those who aren't hip to the Hip Hop vernacular, a "40" is short for high octane, malt liquor, also known as "liquid crack" that comes in giant 40oz bottles.
The response from black folks?
Outrage!
The response from the right wingers ?
What?
Most Conservatives are at a lost as to why a comment about the Prez sippin' on a 40 would make black folks wanna give Bolling a back-alley beat down.
Let's look at the history of the marketing of malt liquor.
For over a generation, the image of malt liquor "drankin'" has been a negative stereotype of African Americans, taking its rightful place among other stereotypes such as tap dancing, watermelon eatin' and a love affair with Colonel Sanders' extra crispy fried chicken.
This is, mostly because ,over the years, alcoholic beverage companies have targeted the black community aka "urban neighborhoods" with high powered, cheap alcohol. During the 1980's, movie star and Colt 45 spokesman Billy Dee Williams inspired a nation of future alcoholics and wanna-be Casanovas with his motivational slogan "Works Every time," alleging that one sip of the drink would land you in bed with a supermodel. In the early 90's, ST. Ides Malt Liquor recruited such Hip Hop artists as Snoop Dogg and Ice Cube, to promote a drink that would not only get you high as the sky but also increase your sexual performance, making malt liquor the forerunner of Viagra.
These marketing schemes outraged black activists during that era who launched successful campaigns against malt liquors such as "Power Master" and "Phat Boy," which came packaged in a graffiti decorated can and was laced with gensing.
Despite the success of activists in the 90's, the marketing of malt liquor continues to be a major problem facing African Americans, as the liquor companies are now targeting an even younger demographic. Recently, Pabst Brewing Company, in an attempt to elevate the Colt 45 brand back to its former glory, pulled Snoop Dogg out of the malt liquor pimp retirement home to promote "Blast by Colt 45," a new Kool Aid flavored, 12% alcohol drink that comes in colorful soda pop-like cans. The company has also used Hip Hop magazines and social media outlets such as Facebook and Twitter to push the product. Blast has been nicknamed "genocide juice" because the company seems to be using malt liquor to exterminate a whole generation of African American youth.
That's not to say that white kids don't get blasted off of malt liquor. Over the last year, Four Loko malt liquor has come under fire because of college kids passing out during English Lit 101 after a night of getting Loko off the joy juice. Also, many homeboys in the vanilla suburbs like to, vicariously, experience life in Chocolate City by getting tipsy off a tall can of booze. Malt Liquor is also the featured attraction at the racist college theme parties where
frat boys put on black face and Afro wigs and boogie to old 2 Live Crew albums. However, malt liquor is still mostly marketed as a "hood drink;" the bulk of the liquor being sold in communities that suffer disproportionately, from poverty and unemployment.
So, yes, not only was Eric "Easy E" Bolling's joke tasteless and racist but the marketing of malt liquor to the black community, is racist, as well.
And if you can't see that, you need a sobriety test.
Paul Scott is a minister, activist and writer based in Durham NC. In 1997, he led a successful boycott against Phat Boy malt liquor and is currently part of a national campaign against "Blast by Colt 45" malt liquor. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com His blog is No Warning Shots Fired.com. http://www.nowarningshotsfired.com
Bollings Boilermaker of a Statement
Paul Scott
Recently, Fox News' talking head, Eric Bolling complained about President Obama being in Ireland "chugging 40's" instead of TCB-ing (Taking Care of Business) on the home front in the wake of the tornado tragedy in Joplin. For those who aren't hip to the Hip Hop vernacular, a "40" is short for high octane, malt liquor, also known as "liquid crack" that comes in giant 40oz bottles.
The response from black folks?
Outrage!
The response from the right wingers ?
What?
Most Conservatives are at a lost as to why a comment about the Prez sippin' on a 40 would make black folks wanna give Bolling a back-alley beat down.
Let's look at the history of the marketing of malt liquor.
For over a generation, the image of malt liquor "drankin'" has been a negative stereotype of African Americans, taking its rightful place among other stereotypes such as tap dancing, watermelon eatin' and a love affair with Colonel Sanders' extra crispy fried chicken.
This is, mostly because ,over the years, alcoholic beverage companies have targeted the black community aka "urban neighborhoods" with high powered, cheap alcohol. During the 1980's, movie star and Colt 45 spokesman Billy Dee Williams inspired a nation of future alcoholics and wanna-be Casanovas with his motivational slogan "Works Every time," alleging that one sip of the drink would land you in bed with a supermodel. In the early 90's, ST. Ides Malt Liquor recruited such Hip Hop artists as Snoop Dogg and Ice Cube, to promote a drink that would not only get you high as the sky but also increase your sexual performance, making malt liquor the forerunner of Viagra.
These marketing schemes outraged black activists during that era who launched successful campaigns against malt liquors such as "Power Master" and "Phat Boy," which came packaged in a graffiti decorated can and was laced with gensing.
Despite the success of activists in the 90's, the marketing of malt liquor continues to be a major problem facing African Americans, as the liquor companies are now targeting an even younger demographic. Recently, Pabst Brewing Company, in an attempt to elevate the Colt 45 brand back to its former glory, pulled Snoop Dogg out of the malt liquor pimp retirement home to promote "Blast by Colt 45," a new Kool Aid flavored, 12% alcohol drink that comes in colorful soda pop-like cans. The company has also used Hip Hop magazines and social media outlets such as Facebook and Twitter to push the product. Blast has been nicknamed "genocide juice" because the company seems to be using malt liquor to exterminate a whole generation of African American youth.
That's not to say that white kids don't get blasted off of malt liquor. Over the last year, Four Loko malt liquor has come under fire because of college kids passing out during English Lit 101 after a night of getting Loko off the joy juice. Also, many homeboys in the vanilla suburbs like to, vicariously, experience life in Chocolate City by getting tipsy off a tall can of booze. Malt Liquor is also the featured attraction at the racist college theme parties where
frat boys put on black face and Afro wigs and boogie to old 2 Live Crew albums. However, malt liquor is still mostly marketed as a "hood drink;" the bulk of the liquor being sold in communities that suffer disproportionately, from poverty and unemployment.
So, yes, not only was Eric "Easy E" Bolling's joke tasteless and racist but the marketing of malt liquor to the black community, is racist, as well.
And if you can't see that, you need a sobriety test.
Paul Scott is a minister, activist and writer based in Durham NC. In 1997, he led a successful boycott against Phat Boy malt liquor and is currently part of a national campaign against "Blast by Colt 45" malt liquor. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com His blog is No Warning Shots Fired.com. http://www.nowarningshotsfired.com
Sunday, May 1, 2011
Letter to NC Attorney General Roy Cooper
May 1, 2011
Attorney General’s Office
9001 Mail Service Center
Raleigh, NC 27699-9001
Dear Attorney General Roy Cooper,
Last April 5th, a new malt liquor was released by Pabst Brewing Company , "Blast by Colt 45." The liquor contains 12% alcohol and comes in fruity flavors that will appeal to under-aged drinkers.
Also, Pabst Brewing Company is using popular Hip Hop artist, Snoop Dogg to promote the liquor.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html
All across the country, politicians, activists and organizations have expressed their concern over the marketing of this product.
Recently, attorney generals in at least 19 states have called for the removal of the product from store shelves in their states. http://www.cbsnews.com/stories/2011/04/22/national/main20056462.shtml
Unfortunately, North Carolina is not one of the states represented.
Therefore, I am asking you to join the other attorney generals in demanding that this product be taken out of the neighborhoods of North Carolina. As the president of the National Association of Attorney Generals, your stand will encourage other states to follow suit and send a strong message to Pabst Brewing Company that North Carolina will not allow a product to enter its borders that is, potentially, dangerous to our young people.
Thank you,
Minister Paul Scott
Durham, NC
(919) 451-8283
Attorney General’s Office
9001 Mail Service Center
Raleigh, NC 27699-9001
Dear Attorney General Roy Cooper,
Last April 5th, a new malt liquor was released by Pabst Brewing Company , "Blast by Colt 45." The liquor contains 12% alcohol and comes in fruity flavors that will appeal to under-aged drinkers.
Also, Pabst Brewing Company is using popular Hip Hop artist, Snoop Dogg to promote the liquor.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html
All across the country, politicians, activists and organizations have expressed their concern over the marketing of this product.
Recently, attorney generals in at least 19 states have called for the removal of the product from store shelves in their states. http://www.cbsnews.com/stories/2011/04/22/national/main20056462.shtml
Unfortunately, North Carolina is not one of the states represented.
Therefore, I am asking you to join the other attorney generals in demanding that this product be taken out of the neighborhoods of North Carolina. As the president of the National Association of Attorney Generals, your stand will encourage other states to follow suit and send a strong message to Pabst Brewing Company that North Carolina will not allow a product to enter its borders that is, potentially, dangerous to our young people.
Thank you,
Minister Paul Scott
Durham, NC
(919) 451-8283
Thursday, April 28, 2011
Colt 45 Blast is Genocide Juice
The controversial new fruity malt liquor Blast by Colt 45 has been given a new name by a NC minister, "genocide juice."
Malt Liquor has been traditionally been used to destroy young African American males in urban communities, says Minister Paul Scott of Durham NC.
Last month, Scott stumbled across the Pabst Brewing Company marketing video on You Tube that outlined plans to use Hip Hop to market the liquor to "urban" communities. Pabst recently had the video yanked from Youtube.
"Alcohol kills, " says Scott. "That video was like a diabolical plan to exterminate a whole generation by using malt liquor instead of gas ovens. '
Scott recently called for the formation of a "Malt Liquor Party" to demand that Blast is removed from store shelves and to educate African American youth about the dangers of malt liquor.
http://nowarningshotsfired.blogspot.com/2011/04/move-over-tea-party-here-comes-malt.html
Malt Liquor has been traditionally been used to destroy young African American males in urban communities, says Minister Paul Scott of Durham NC.
Last month, Scott stumbled across the Pabst Brewing Company marketing video on You Tube that outlined plans to use Hip Hop to market the liquor to "urban" communities. Pabst recently had the video yanked from Youtube.
"Alcohol kills, " says Scott. "That video was like a diabolical plan to exterminate a whole generation by using malt liquor instead of gas ovens. '
Scott recently called for the formation of a "Malt Liquor Party" to demand that Blast is removed from store shelves and to educate African American youth about the dangers of malt liquor.
http://nowarningshotsfired.blogspot.com/2011/04/move-over-tea-party-here-comes-malt.html
Sunday, April 24, 2011
Move Over Tea Party: Here Comes the "Malt Liquor Party"
Move Over Tea Party. Here Comes the "Malt Liquor Party."
It all started when Durham NC minister and activist Paul Scott stumbled upon a YouTube video containing Pabst Brewing Company's leaked marketing plan for their controversial new malt liquor, Blast by Colt 45, last month.
http://www.heraldsun.com/view/full_story/12472491/article-Activist-nukes-Pabst-s--Blast-?instance=homefifthleft
The video (now known as "malt liquor-gate") lays out the plan by which the 12% alcohol fruit flavored will be marketed using Hip Hop and rapper Snoop Dogg.
Soon, activists across the country began to accuse Pabst Brewing Co of targeting underage drinkers.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html
In recent weeks, the issue has gained national attention, even prompting attorney generals to take steps to ban the beverage from being sold in their states.
http://www.csmonitor.com/USA/2011/0422/Blast-a-fruity-Pabst-drink-gets-scrutiny.-Whom-is-Snoop-Dogg-selling-it-to
Now, Minister Paul Scott is calling for the formation of a "Malt Liquor Party" that will demand the immediate removal of the product from store shelves.
"Just as the Tea Party dumped tea into the Boston Harbor. The "Malt Liquor Party" is calling for people to "dump" Pabst Brewing products, as well as those companies that advertise them," says Scott.
While Scott says that attorney generals in all states should demand the immediate removal of the product, ultimately, it is the responsibility of everyday citizens to remove the product.
"It's up to the people to speak out when poison is being pimped to their children, says Scott."
Scott says that the "Malt Liquor Party" will also educate young people about the dangers of malt liquor consumption and how it has been traditionally, disproportionately marketed to young African Americans.
Minister Paul Scott first gained national attention in 1998, when he led a successful boycott against Phat Boy Malt Liquor and again in 2003 when he led a campaign against rap star Nelly's energy drink "Pimp Juice."
For more information contact (919) 451-8283 or info@nowarningshotsfired.com Scott's website is http://www.nowarningshotsfired.com
It all started when Durham NC minister and activist Paul Scott stumbled upon a YouTube video containing Pabst Brewing Company's leaked marketing plan for their controversial new malt liquor, Blast by Colt 45, last month.
http://www.heraldsun.com/view/full_story/12472491/article-Activist-nukes-Pabst-s--Blast-?instance=homefifthleft
The video (now known as "malt liquor-gate") lays out the plan by which the 12% alcohol fruit flavored will be marketed using Hip Hop and rapper Snoop Dogg.
Soon, activists across the country began to accuse Pabst Brewing Co of targeting underage drinkers.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html
In recent weeks, the issue has gained national attention, even prompting attorney generals to take steps to ban the beverage from being sold in their states.
http://www.csmonitor.com/USA/2011/0422/Blast-a-fruity-Pabst-drink-gets-scrutiny.-Whom-is-Snoop-Dogg-selling-it-to
Now, Minister Paul Scott is calling for the formation of a "Malt Liquor Party" that will demand the immediate removal of the product from store shelves.
"Just as the Tea Party dumped tea into the Boston Harbor. The "Malt Liquor Party" is calling for people to "dump" Pabst Brewing products, as well as those companies that advertise them," says Scott.
While Scott says that attorney generals in all states should demand the immediate removal of the product, ultimately, it is the responsibility of everyday citizens to remove the product.
"It's up to the people to speak out when poison is being pimped to their children, says Scott."
Scott says that the "Malt Liquor Party" will also educate young people about the dangers of malt liquor consumption and how it has been traditionally, disproportionately marketed to young African Americans.
Minister Paul Scott first gained national attention in 1998, when he led a successful boycott against Phat Boy Malt Liquor and again in 2003 when he led a campaign against rap star Nelly's energy drink "Pimp Juice."
For more information contact (919) 451-8283 or info@nowarningshotsfired.com Scott's website is http://www.nowarningshotsfired.com
Tuesday, April 5, 2011
Open Letter to Governor Bev Perdue Regarding Blast
April 5, 2011
Dear Governor Perdue,
Last year, you took a very courageous stand by asking the makers of Four Loko to, voluntarily, stop producing their product. However, a new malt liquor is entering North Carolina that is just as dangerous. On April 5, Pabst Brewing Company released "Blast By Colt 45," a high octane malt liquor that contains 12% alcohol. The drink also comes in fruity flavors such as raspberry watermelon.
Although, the liquor does not contain caffeine, what makes it more dangerous than Four Loko is Pabst's marketing campaign. While Four Loko was mostly popular with college kids, Blast is using Hip Hop music to target a younger "urban" audience. It is well known that the terms "Hip Hop" and "urban" are used mostly when referring to "inner city" African American and Latino youth. The company has hired popular Hip Hop artist, Snoop Dogg along with video models such as Rosa Acosta to pitch the fruity beverage. It must be noted that recently Snoop Dogg has appeared on two programs that are extremely popular with preteens and teenagers, Black Entertainment Television's "106 and Park" and Nickelodeon Kids' Choice Awards.
What is sad, is that while many people spoke out against Four Loko, the silence has been deafening in response to Blast. Unfortunately, we still live in a society where the lives of African American and Latino children are valued less than the lives of others. So, Governor Perdue, we are asking that you speak out against Pabst Brewing Company's "Blast" with the same passion in which you addressed the makers of Four Loko.
While the drink should be a major concern for African American and Latino parents, in reality, the issue should concern all of the citizens of this state. To borrow from a popular saying, "first they came for the Black children and I said nothing. Then they came for the Latino children and again I said nothing. Then they came for my children and there was no one left to say anything."
Thank you,
Minister Paul Scott
Durham, NC
(919) 451-8283
Dear Governor Perdue,
Last year, you took a very courageous stand by asking the makers of Four Loko to, voluntarily, stop producing their product. However, a new malt liquor is entering North Carolina that is just as dangerous. On April 5, Pabst Brewing Company released "Blast By Colt 45," a high octane malt liquor that contains 12% alcohol. The drink also comes in fruity flavors such as raspberry watermelon.
Although, the liquor does not contain caffeine, what makes it more dangerous than Four Loko is Pabst's marketing campaign. While Four Loko was mostly popular with college kids, Blast is using Hip Hop music to target a younger "urban" audience. It is well known that the terms "Hip Hop" and "urban" are used mostly when referring to "inner city" African American and Latino youth. The company has hired popular Hip Hop artist, Snoop Dogg along with video models such as Rosa Acosta to pitch the fruity beverage. It must be noted that recently Snoop Dogg has appeared on two programs that are extremely popular with preteens and teenagers, Black Entertainment Television's "106 and Park" and Nickelodeon Kids' Choice Awards.
What is sad, is that while many people spoke out against Four Loko, the silence has been deafening in response to Blast. Unfortunately, we still live in a society where the lives of African American and Latino children are valued less than the lives of others. So, Governor Perdue, we are asking that you speak out against Pabst Brewing Company's "Blast" with the same passion in which you addressed the makers of Four Loko.
While the drink should be a major concern for African American and Latino parents, in reality, the issue should concern all of the citizens of this state. To borrow from a popular saying, "first they came for the Black children and I said nothing. Then they came for the Latino children and again I said nothing. Then they came for my children and there was no one left to say anything."
Thank you,
Minister Paul Scott
Durham, NC
(919) 451-8283
Friday, March 18, 2011
A Dog Returneth...
As a Dog Returneth...
Colt 45's Controversial Comeback
Min. Paul Scott
Many African Americans of my generation have fond (or not so fond) memories of getting up on Saturday mornings to watch our favorite Hip Hop video show, only to be scared out our wits by the sight of an angry, giant blue Schlitz Malt Liquor Bull bustin' through our tv sets. Even today, if you ride through any 'hood and yell out the window the familiar '90's ST Ides Malt Liquor jingle, "just hit the corner store, you know what I'm lookin' for..." I guarantee that some wino in the alley is gonna yell back, " ST IDES!!!!" There was even an evil scientist who came up with the diabolical formula to mix malt liquor with gen-sing, call it Phat Boy and pour it into giant bottles with graffiti on the label. However, thanks to the tireless and thankless work of grassroots activists, for a decade, the blatant advertising of cheap, high powered malt liquor to the "Hip Hop generation" virtually, disappeared.
Fast forward to March 2011, as the folks at Pabst Brewing Company are getting amped up to send another generation on a one way trip to Alcoholics Anonymous.
In a few weeks, the company is scheduled to launch its latest monster piece, "Colt 45 Blast," a 12% high octane malt liquor that comes in a variety of fruity flavors that would put the makers of Kool Aid to shame. The marketing scheme that Pabst is using is pretty much the same that the malt meisters of the past have used; grab a rapper with questionable morals and a bunch of video babes and, bingo, a match made in heaven (or some other place.)
Although the brew is not officially scheduled to come out until April 5th, the company has already launched a major marketing campaign staring the Doggfather, himself, Snoop Dogg. Ironically, it was Snoop who was one of the first rappers to appear in liquor commercials almost two decades ago. He has a history of getting people to join him in the game of "get to' up 'till you throw up" . So, to borrow from the scriptures, in 2011," the dog has returned to his vomit."
Unlike the marketing schemes of the early 90's, in the 21st century, liquor companies have gone high tech. Already, there are Colt 45 Blast Youtube, Facebook and Twitter pages set up that will deliver the latest booze news straight to your child's smart phone.
One may ask how, in the wake of the Four Loko controversy, can a company come out with a product that so blatantly, targets underage drinkers. The answer is quite simple.
Nobody cares.
Quiet as kept, when dealing with black youth issues, many people follow the sage wisdom from "The Godfather," "they're animals anyway, so let them lose their souls." And if you can make a profit in the process, so be it.
By the owners of Pabst own admission, Colt 45 has been known, primarily, a 'hood drink and as long as they keep it ghetto, they do not have to worry about those underage drinking crusader organizations throwing a monkey wrench in their program. Most of these organizations only seem to get MADD (pardon the pun) when alcohol abuse starts affecting middle class white kids at college frat parties.
I can remember on more than one occasion, going to an anti-teen drinking event and loudly proclaiming with a 40 oz bottle raised in a gesture of moral indignation , " In the name of the 'hood, I have come to warn thee of the plague that is about to come upon thy children" only to receive the classic "deer in headlights" look from a crowd who saw nothing wrong with a rapper bragging about malt liquor giving him super sexual prowess but thought some darn talking Budweiser bullfrogs signaled the coming of the Apocalypse.
Only when Bifffy and Buffy, start passing out in the middle of English Lit 101 will it become a problem. Which brings us to the proverbial question "if black kids start falling out in the 'hood do they make a sound?"
I think you know the answer.
What is, also, problematic is the liquor industry's uncanny ability to buy off voices of dissent within the African American community. Any time you start cutting checks to Hip Hop radio stations, Hip Hop magazines and start sponsoring (Black) cultural festivals, you can almost guarantee that your favorite Civil Rights leaders won't say a mumblin' word.
So, where does that leave the community activists who are going to be the ones picking up the pieces when the Colt 45 Tsunami floods the hood with alcohol? What can be done?
Community activists must demand that the neighborhood stores where their children go every morning, before school, to pick up honey buns and orange juice for lunch not stock the product in their establishments. We must also ask our local Hip Hop radio stations not to take the blood money that will have our children dancing down the road of destruction all summer long. Also, black organizations must not accept the 30 pieces of silver to have a malt liquor company sponsor "cultural" events that are supposed to be promoting the health and the well being of the community.
Finally, Hip Hop fans must stand up and tell Snoop Dogg and the legion of other rappers who will come behind him not to be "Pabst Blue Ribbon Pimps" putting poison in the 'hood.
We must not look for politicians nor underage drinking organizations to solve this problem. No one is going to save us but us .
As former malt liquor promoter, Ice Cube, once said in a classic line from a popular gangsta flick.
Either they don't know, don't show or don't care what's goin' on in the 'hood."
Paul Scott is a minister, activist and lecturer based in Durham NC. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com Website http://www.nowarningshotsfired.com
Colt 45's Controversial Comeback
Min. Paul Scott
Many African Americans of my generation have fond (or not so fond) memories of getting up on Saturday mornings to watch our favorite Hip Hop video show, only to be scared out our wits by the sight of an angry, giant blue Schlitz Malt Liquor Bull bustin' through our tv sets. Even today, if you ride through any 'hood and yell out the window the familiar '90's ST Ides Malt Liquor jingle, "just hit the corner store, you know what I'm lookin' for..." I guarantee that some wino in the alley is gonna yell back, " ST IDES!!!!" There was even an evil scientist who came up with the diabolical formula to mix malt liquor with gen-sing, call it Phat Boy and pour it into giant bottles with graffiti on the label. However, thanks to the tireless and thankless work of grassroots activists, for a decade, the blatant advertising of cheap, high powered malt liquor to the "Hip Hop generation" virtually, disappeared.
Fast forward to March 2011, as the folks at Pabst Brewing Company are getting amped up to send another generation on a one way trip to Alcoholics Anonymous.
In a few weeks, the company is scheduled to launch its latest monster piece, "Colt 45 Blast," a 12% high octane malt liquor that comes in a variety of fruity flavors that would put the makers of Kool Aid to shame. The marketing scheme that Pabst is using is pretty much the same that the malt meisters of the past have used; grab a rapper with questionable morals and a bunch of video babes and, bingo, a match made in heaven (or some other place.)
Although the brew is not officially scheduled to come out until April 5th, the company has already launched a major marketing campaign staring the Doggfather, himself, Snoop Dogg. Ironically, it was Snoop who was one of the first rappers to appear in liquor commercials almost two decades ago. He has a history of getting people to join him in the game of "get to' up 'till you throw up" . So, to borrow from the scriptures, in 2011," the dog has returned to his vomit."
Unlike the marketing schemes of the early 90's, in the 21st century, liquor companies have gone high tech. Already, there are Colt 45 Blast Youtube, Facebook and Twitter pages set up that will deliver the latest booze news straight to your child's smart phone.
One may ask how, in the wake of the Four Loko controversy, can a company come out with a product that so blatantly, targets underage drinkers. The answer is quite simple.
Nobody cares.
Quiet as kept, when dealing with black youth issues, many people follow the sage wisdom from "The Godfather," "they're animals anyway, so let them lose their souls." And if you can make a profit in the process, so be it.
By the owners of Pabst own admission, Colt 45 has been known, primarily, a 'hood drink and as long as they keep it ghetto, they do not have to worry about those underage drinking crusader organizations throwing a monkey wrench in their program. Most of these organizations only seem to get MADD (pardon the pun) when alcohol abuse starts affecting middle class white kids at college frat parties.
I can remember on more than one occasion, going to an anti-teen drinking event and loudly proclaiming with a 40 oz bottle raised in a gesture of moral indignation , " In the name of the 'hood, I have come to warn thee of the plague that is about to come upon thy children" only to receive the classic "deer in headlights" look from a crowd who saw nothing wrong with a rapper bragging about malt liquor giving him super sexual prowess but thought some darn talking Budweiser bullfrogs signaled the coming of the Apocalypse.
Only when Bifffy and Buffy, start passing out in the middle of English Lit 101 will it become a problem. Which brings us to the proverbial question "if black kids start falling out in the 'hood do they make a sound?"
I think you know the answer.
What is, also, problematic is the liquor industry's uncanny ability to buy off voices of dissent within the African American community. Any time you start cutting checks to Hip Hop radio stations, Hip Hop magazines and start sponsoring (Black) cultural festivals, you can almost guarantee that your favorite Civil Rights leaders won't say a mumblin' word.
So, where does that leave the community activists who are going to be the ones picking up the pieces when the Colt 45 Tsunami floods the hood with alcohol? What can be done?
Community activists must demand that the neighborhood stores where their children go every morning, before school, to pick up honey buns and orange juice for lunch not stock the product in their establishments. We must also ask our local Hip Hop radio stations not to take the blood money that will have our children dancing down the road of destruction all summer long. Also, black organizations must not accept the 30 pieces of silver to have a malt liquor company sponsor "cultural" events that are supposed to be promoting the health and the well being of the community.
Finally, Hip Hop fans must stand up and tell Snoop Dogg and the legion of other rappers who will come behind him not to be "Pabst Blue Ribbon Pimps" putting poison in the 'hood.
We must not look for politicians nor underage drinking organizations to solve this problem. No one is going to save us but us .
As former malt liquor promoter, Ice Cube, once said in a classic line from a popular gangsta flick.
Either they don't know, don't show or don't care what's goin' on in the 'hood."
Paul Scott is a minister, activist and lecturer based in Durham NC. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com Website http://www.nowarningshotsfired.com
Regarding Colt 45 Blast
The Wall Street Journal is running a story, today about Pabst Liquor Company's new Malt Liquor, Colt 45 Blast.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.htm
The Malt Liquor is using rapper, Snoop Dogg and half naked women from music videos that our children watch to promote this poison.
http://www.youtube.com/watch?v=uyiMB7VKiKY
Here are my thoughts.
Do we really need Colt 45 to "Blast" the brains of our children?
Snoop Dogg has a history of promoting Malt Liquor to disproportionately suffering communities dating back to the early 90's with ST Ides Malt Liquor, so in 2011, to borrow from the scriptures "the dog has returned to his vomit.".
I hope that Hip Hop magazines and radio stations who have the eyes and ears of our young people don't accept the 30 pieces of silver to sell us out.
And finally, it is a shame that liquor companies would stoop so low as to use celebrities who appear on youth oriented shows and radio stations to pimp poison. My prayer is that our Hip Hop youth will not fall victim to "Colt's cult of personality" and drink some "killa Kool Aid."
I will continue my "Intelligence Over Ignorance" campaign to encourage Hip Hop artists to use their powerful influences to develop the minds of our children instead of destroy them.
Minister Paul Scott
Messianic Afrikan Nation Ministry
Durham NC
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.htm
The Malt Liquor is using rapper, Snoop Dogg and half naked women from music videos that our children watch to promote this poison.
http://www.youtube.com/watch?v=uyiMB7VKiKY
Here are my thoughts.
Do we really need Colt 45 to "Blast" the brains of our children?
Snoop Dogg has a history of promoting Malt Liquor to disproportionately suffering communities dating back to the early 90's with ST Ides Malt Liquor, so in 2011, to borrow from the scriptures "the dog has returned to his vomit.".
I hope that Hip Hop magazines and radio stations who have the eyes and ears of our young people don't accept the 30 pieces of silver to sell us out.
And finally, it is a shame that liquor companies would stoop so low as to use celebrities who appear on youth oriented shows and radio stations to pimp poison. My prayer is that our Hip Hop youth will not fall victim to "Colt's cult of personality" and drink some "killa Kool Aid."
I will continue my "Intelligence Over Ignorance" campaign to encourage Hip Hop artists to use their powerful influences to develop the minds of our children instead of destroy them.
Minister Paul Scott
Messianic Afrikan Nation Ministry
Durham NC
Saturday, November 14, 2009
NWSF Bullet: Four Loko Update
You may remember, the NWSF article last Memorial Day that exposed Four Loko Malt Liquor.
Also, WNCN did a story on the product.
http://durhamcounty.mync.com/site/durhamcounty/news/story/35583/durham-man-thinks-malt-liquor-drink-looks-too-much-like-soda/
Now, according to the Wall Street Journal, the Feds are giving the makers of Four Loko and other makers of Malt Liquor "energy drinks" 30 days to prove that the drinks are not harmful.
In 1998, Paul Scott led a succesful campaign against Phat Boy Malt Liquor. For information about the IMANI (Inspiring Men to Act Against Negative Influences) lecture on alcohol marketing to young people, contact (919) 451-8283 or info@nowarningshotsfired.com
Also, WNCN did a story on the product.
http://durhamcounty.mync.com/site/durhamcounty/news/story/35583/durham-man-thinks-malt-liquor-drink-looks-too-much-like-soda/
Now, according to the Wall Street Journal, the Feds are giving the makers of Four Loko and other makers of Malt Liquor "energy drinks" 30 days to prove that the drinks are not harmful.
In 1998, Paul Scott led a succesful campaign against Phat Boy Malt Liquor. For information about the IMANI (Inspiring Men to Act Against Negative Influences) lecture on alcohol marketing to young people, contact (919) 451-8283 or info@nowarningshotsfired.com
Saturday, May 30, 2009
NWSF Bullet: The Controversy Over Malt Liquor "Energy Drinks"
The old dudes in the neighborhood used to have a saying when someone was trying to insult their intelligence with misinformation...
"Don't pee (um...urinate) on my shoes and tell me it's raining!"
The makers of Four Loko Malt Liquor Energy Drinks(I'm sorry they are PC now, Four Loko Caffeinated Malt Beverage) are trying to justify their pushing of their product to convenience stores and their cute little internet (mis) infomercials.
http://durhamcounty.mync.com/site/durhamcounty/news/story/35583/durham-man-thinks-malt-liquor-drink-looks-too-much-like-soda/
Classic case of a "straw man" argument (arguing a position but evading the main point.)
I wonder how they would respond to this study done by Wake Forest Baptist Medical Center a few years back ?
http://www1.wfubmc.edu/news/NewsArticle.htm?ArticleID=2193
"See,what had happened was.....our product is not an energy drink....it's an alcoholic energy booster...like if you accidentally mix your Starbucks with a Colt 45...."
But ,yeah, I hear you, homie when you make the argument that there are other alcoholic energy drinks on the market, why are ya'll pickin' on poor little me?
Let's use dialectical reasoning for a moment that will defeat their argument...
"OK, Skeeter, granted that there are other caffeinated liquor energy drinks, why should the average connoisseur of malt pick your product instead of your competition's?"
"Well, it's because we have 11% alco....we sell cool caps...we get a lot of hits from kids on youtu....we market to a younger Hip Hop demo...DARNIT!!!!!"
It must be noted that folks are concerned about "malt liquor energy drinks" (with less alcohol) in cities across the country.
http://cbs4.com/seenon/i.team.miller.2.643928.html
Public pressure, also, forced Miller/Coors (makers of the popular "Sparks") to take the caffeine out of the drink months ago.
http://articles.latimes.com/2008/dec/19/business/fi-drink19
But I guess that the makers of Four Loko think that the folks in Durham are like ghetto versions of Mikey from that old school Life cereal commercial who the neighborhood kids used as a guinea pig.
http://www.youtube.com/watch?v=vYEXzx-TINc
"I'm not gonna try it, you try it.."
"I'm not gonna try it..."
"Give to Mikey!"
"Hey Mikey!...Mikey?....Wake up Mikey!"
"Somebody call 911 !!!"
Unfortunately, the folks at Phusion Projects are banking on the fact that their target market, the boyz in tha 'hood, college binge drinkers and sports minded weekend alcoholics won't question their marketing techniques nor be overly concerned about possible health risks.
Although some people might be cool with Four Loko and will find a way to even justify the sell of Arsenic Apple Cider, some of us Durham folks ain't drinkin' the Kool Aid!
In 1998, Paul Scott led a succesful campaign against Phat Boy Malt Liquor. For information about the IMANI (Inspiring Men to Act Against Negative Influences) lecture on alcohol marketing to young people, contact (919) 451-8283 or info@nowarningshotsfired.com
"Don't pee (um...urinate) on my shoes and tell me it's raining!"
The makers of Four Loko Malt Liquor Energy Drinks(I'm sorry they are PC now, Four Loko Caffeinated Malt Beverage) are trying to justify their pushing of their product to convenience stores and their cute little internet (mis) infomercials.
http://durhamcounty.mync.com/site/durhamcounty/news/story/35583/durham-man-thinks-malt-liquor-drink-looks-too-much-like-soda/
Classic case of a "straw man" argument (arguing a position but evading the main point.)
I wonder how they would respond to this study done by Wake Forest Baptist Medical Center a few years back ?
http://www1.wfubmc.edu/news/NewsArticle.htm?ArticleID=2193
"See,what had happened was.....our product is not an energy drink....it's an alcoholic energy booster...like if you accidentally mix your Starbucks with a Colt 45...."
But ,yeah, I hear you, homie when you make the argument that there are other alcoholic energy drinks on the market, why are ya'll pickin' on poor little me?
Let's use dialectical reasoning for a moment that will defeat their argument...
"OK, Skeeter, granted that there are other caffeinated liquor energy drinks, why should the average connoisseur of malt pick your product instead of your competition's?"
"Well, it's because we have 11% alco....we sell cool caps...we get a lot of hits from kids on youtu....we market to a younger Hip Hop demo...DARNIT!!!!!"
It must be noted that folks are concerned about "malt liquor energy drinks" (with less alcohol) in cities across the country.
http://cbs4.com/seenon/i.team.miller.2.643928.html
Public pressure, also, forced Miller/Coors (makers of the popular "Sparks") to take the caffeine out of the drink months ago.
http://articles.latimes.com/2008/dec/19/business/fi-drink19
But I guess that the makers of Four Loko think that the folks in Durham are like ghetto versions of Mikey from that old school Life cereal commercial who the neighborhood kids used as a guinea pig.
http://www.youtube.com/watch?v=vYEXzx-TINc
"I'm not gonna try it, you try it.."
"I'm not gonna try it..."
"Give to Mikey!"
"Hey Mikey!...Mikey?....Wake up Mikey!"
"Somebody call 911 !!!"
Unfortunately, the folks at Phusion Projects are banking on the fact that their target market, the boyz in tha 'hood, college binge drinkers and sports minded weekend alcoholics won't question their marketing techniques nor be overly concerned about possible health risks.
Although some people might be cool with Four Loko and will find a way to even justify the sell of Arsenic Apple Cider, some of us Durham folks ain't drinkin' the Kool Aid!
In 1998, Paul Scott led a succesful campaign against Phat Boy Malt Liquor. For information about the IMANI (Inspiring Men to Act Against Negative Influences) lecture on alcohol marketing to young people, contact (919) 451-8283 or info@nowarningshotsfired.com
Monday, May 25, 2009
Blame it on the Alcohol
Blame it on the Alcohol:
The Low Down on Four Loko
Paul Scott
It was Memorial Day and, as you know, it gets hot on the streets of the "Dirty South." So, I headed to the local hood store to pick up a Welch's Grape Soda.
Being a tad bit parched a regular 12oz just wasn't gonna get it. Then like a mirage in the middle of the Sahara, I saw a cooler full of beautiful fruity looking cans in generous 23.5 oz servings. So, I quickly stuck my hand in the cooler and pulled out an ice cold tall one.
It looked kinda refreshing. But then I noticed the poster on the cooler with "now available legally" written across a hot Latino lady's cleavage.
Kinda strange marketing scheme for soda pop. I wondered what the "illegal" version tasted like.
Now I'm curious as to what I was about to put in my body so I started reading the label.
"Wow! This soda is an energy drink too?"
It had the usual stuff that energy drinks are made of. Guarana, Taurine, Caffeine....
11% alcohol !!!
I had just picked up one of the latest malt liquors sold in Durham NC and hoods across America, Four Loko...
Maybe, its just me but I have always had a problem with the way that the liquor industry markets their products to the young, hip crowd.
You can usually find booze in the hood that you can't find anywhere else on the planet. (And lots of it)
Sure, you can pick up a cold Bud anywhere but to find a malt liquor with magical, medicinal properties..
Oh, that's hood action, homie.
It really ticks me off when these companies use Hip Hop music to pimp their products. Unlike their predecessors, Ole English and ST. Ides, Four Loco has a high tech website and a couple of funky online jams to help you get yo' drink on. They are also using trendy social networks like youtube, Myspace and Facebook to push their product.
http://www.drinkfour.com/
Did I mention they have their own clothing line, as well, so you can look fly while you're earlin' in the toilet.
http://www.zazzle.com/drinkfour
They also want you to send them pictures of you and the homies gettin' your swag on with a can of Four Loko and to wax all philosophical and stuff about the buzz you get from consuming caffeine and alcohol
"And here's a picture of me in the hospital after stumblin' down a flight of steps at Krazie D's party, last week."
Good times, good times.
In most places, folks would be outraged that this is being sold in their neighborhoods. Surely, a malt liquor energy drink in a Grape Crush looking can should raise some sort of red flags among the AA, PTA, or FDA.
Shouldn't MADD and the other anti-teenage drinking folks be mad at this company?
Passing a malt liquor off as an energy drink is an accident waiting to happen. Don't say I didn't warn ya.
I can see Lil Jimmy now chuggin' down a Four Loko on his way to practice.
So, the next time that your loco actin' track star comes stumblin' over the finish line in record time mumblin' Skiny B lyrics...
As singer/comedian Jamie Fox would say, don't blame me..."Blame it on the alcohol."
Paul Scott writes for No Warning Shots Fired.com. He can be reached at info@nowarningshotsfired.com (919) 451-8283
In 1998, Paul Scott led a succesful campaign against Phat Boy Malt Liquor. For information about the IMANI (Inspiring Men to Act Against Negative Influences) lecture on alcohol marketing to young people, contact (919) 451-8283 or info@nowarningshotsfired.com
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