Sunday, April 24, 2011

Move Over Tea Party: Here Comes the "Malt Liquor Party"

Move Over Tea Party. Here Comes the "Malt Liquor Party."

It all started when Durham NC minister and activist Paul Scott stumbled upon a YouTube video containing Pabst Brewing Company's leaked marketing plan for their controversial new malt liquor, Blast by Colt 45, last month.

The video (now known as "malt liquor-gate") lays out the plan by which the 12% alcohol fruit flavored will be marketed using Hip Hop and rapper Snoop Dogg.

Soon, activists across the country began to accuse Pabst Brewing Co of targeting underage drinkers.

In recent weeks, the issue has gained national attention, even prompting attorney generals to take steps to ban the beverage from being sold in their states.

Now, Minister Paul Scott is calling for the formation of a "Malt Liquor Party" that will demand the immediate removal of the product from store shelves.

"Just as the Tea Party dumped tea into the Boston Harbor. The "Malt Liquor Party" is calling for people to "dump" Pabst Brewing products, as well as those companies that advertise them," says Scott.

While Scott says that attorney generals in all states should demand the immediate removal of the product, ultimately, it is the responsibility of everyday citizens to remove the product.

"It's up to the people to speak out when poison is being pimped to their children, says Scott."

Scott says that the "Malt Liquor Party" will also educate young people about the dangers of malt liquor consumption and how it has been traditionally, disproportionately marketed to young African Americans.

Minister Paul Scott first gained national attention in 1998, when he led a successful boycott against Phat Boy Malt Liquor and again in 2003 when he led a campaign against rap star Nelly's energy drink "Pimp Juice."

For more information contact (919) 451-8283 or Scott's website is