Thursday, April 28, 2011

Colt 45 Blast is Genocide Juice

The controversial new fruity malt liquor Blast by Colt 45 has been given a new name by a NC minister, "genocide juice."

Malt Liquor has been traditionally been used to destroy young African American males in urban communities, says Minister Paul Scott of Durham NC.

Last month, Scott stumbled across the Pabst Brewing Company marketing video on You Tube that outlined plans to use Hip Hop to market the liquor to "urban" communities. Pabst recently had the video yanked from Youtube.

"Alcohol kills, " says Scott. "That video was like a diabolical plan to exterminate a whole generation by using malt liquor instead of gas ovens. '

Scott recently called for the formation of a "Malt Liquor Party" to demand that Blast is removed from store shelves and to educate African American youth about the dangers of malt liquor.

Sunday, April 24, 2011

Move Over Tea Party: Here Comes the "Malt Liquor Party"

Move Over Tea Party. Here Comes the "Malt Liquor Party."

It all started when Durham NC minister and activist Paul Scott stumbled upon a YouTube video containing Pabst Brewing Company's leaked marketing plan for their controversial new malt liquor, Blast by Colt 45, last month.

The video (now known as "malt liquor-gate") lays out the plan by which the 12% alcohol fruit flavored will be marketed using Hip Hop and rapper Snoop Dogg.

Soon, activists across the country began to accuse Pabst Brewing Co of targeting underage drinkers.

In recent weeks, the issue has gained national attention, even prompting attorney generals to take steps to ban the beverage from being sold in their states.

Now, Minister Paul Scott is calling for the formation of a "Malt Liquor Party" that will demand the immediate removal of the product from store shelves.

"Just as the Tea Party dumped tea into the Boston Harbor. The "Malt Liquor Party" is calling for people to "dump" Pabst Brewing products, as well as those companies that advertise them," says Scott.

While Scott says that attorney generals in all states should demand the immediate removal of the product, ultimately, it is the responsibility of everyday citizens to remove the product.

"It's up to the people to speak out when poison is being pimped to their children, says Scott."

Scott says that the "Malt Liquor Party" will also educate young people about the dangers of malt liquor consumption and how it has been traditionally, disproportionately marketed to young African Americans.

Minister Paul Scott first gained national attention in 1998, when he led a successful boycott against Phat Boy Malt Liquor and again in 2003 when he led a campaign against rap star Nelly's energy drink "Pimp Juice."

For more information contact (919) 451-8283 or Scott's website is

Tuesday, April 5, 2011

Open Letter to Governor Bev Perdue Regarding Blast

April 5, 2011

Dear Governor Perdue,

Last year, you took a very courageous stand by asking the makers of Four Loko to, voluntarily, stop producing their product. However, a new malt liquor is entering North Carolina that is just as dangerous. On April 5, Pabst Brewing Company released "Blast By Colt 45," a high octane malt liquor that contains 12% alcohol. The drink also comes in fruity flavors such as raspberry watermelon.

Although, the liquor does not contain caffeine, what makes it more dangerous than Four Loko is Pabst's marketing campaign. While Four Loko was mostly popular with college kids, Blast is using Hip Hop music to target a younger "urban" audience. It is well known that the terms "Hip Hop" and "urban" are used mostly when referring to "inner city" African American and Latino youth. The company has hired popular Hip Hop artist, Snoop Dogg along with video models such as Rosa Acosta to pitch the fruity beverage. It must be noted that recently Snoop Dogg has appeared on two programs that are extremely popular with preteens and teenagers, Black Entertainment Television's "106 and Park" and Nickelodeon Kids' Choice Awards.

What is sad, is that while many people spoke out against Four Loko, the silence has been deafening in response to Blast. Unfortunately, we still live in a society where the lives of African American and Latino children are valued less than the lives of others. So, Governor Perdue, we are asking that you speak out against Pabst Brewing Company's "Blast" with the same passion in which you addressed the makers of Four Loko.

While the drink should be a major concern for African American and Latino parents, in reality, the issue should concern all of the citizens of this state. To borrow from a popular saying, "first they came for the Black children and I said nothing. Then they came for the Latino children and again I said nothing. Then they came for my children and there was no one left to say anything."

Thank you,

Minister Paul Scott
Durham, NC
(919) 451-8283