Sunday, May 8, 2011

Letter to Family Fare Convenience Stores

Dear Family Fare,

I was recently in several of your Durham area stores and noticed that you are selling the new high alcohol, fruit flavored malt liquor by Pabst Brewing Company , "Blast by Colt 45." As you know, many of your stores are near elementary, middle and high schools. The drink has been at the center of controversy over the past few months because, not only does it come in "soda pop-like" containers but the company is using Hip Hop superstar, Snoop Dogg to promote the product. The artist has recently appeared on such child-oriented shows such as the Nickelodeon Kids Choice Awards and Black Entertainment Television's "106 and Park." This has outraged citizens across the country who feel that the product is targeting underage drinkers. Also, in 18 states, attorney generals are calling for its removal from store shelves.

http://www.csmonitor.com/USA/2011/0422/Blast-a-fruity-Pabst-drink-gets-scrutiny.-Whom-is-Snoop-Dogg-selling-it-to


It is known that Family Fare prides itself on being a respectable, family oriented business and I am sure that you will agree that this product is neither respectable nor family oriented. Therefore, we are asking for the immediate removal of "Blast" from your shelves.




Thank you,

Min. Paul Scott
PO Box 3474
Durham, NC 27702
(919) 451-8283

Sunday, May 1, 2011

Letter to NC Attorney General Roy Cooper

May 1, 2011

Attorney General’s Office
9001 Mail Service Center
Raleigh, NC 27699-9001





Dear Attorney General Roy Cooper,

Last April 5th, a new malt liquor was released by Pabst Brewing Company , "Blast by Colt 45." The liquor contains 12% alcohol and comes in fruity flavors that will appeal to under-aged drinkers.
Also, Pabst Brewing Company is using popular Hip Hop artist, Snoop Dogg to promote the liquor.
http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html

All across the country, politicians, activists and organizations have expressed their concern over the marketing of this product.
Recently, attorney generals in at least 19 states have called for the removal of the product from store shelves in their states. http://www.cbsnews.com/stories/2011/04/22/national/main20056462.shtml

Unfortunately, North Carolina is not one of the states represented.

Therefore, I am asking you to join the other attorney generals in demanding that this product be taken out of the neighborhoods of North Carolina. As the president of the National Association of Attorney Generals, your stand will encourage other states to follow suit and send a strong message to Pabst Brewing Company that North Carolina will not allow a product to enter its borders that is, potentially, dangerous to our young people.






Thank you,

Minister Paul Scott
Durham, NC
(919) 451-8283

Thursday, April 28, 2011

Colt 45 Blast is Genocide Juice

The controversial new fruity malt liquor Blast by Colt 45 has been given a new name by a NC minister, "genocide juice."

Malt Liquor has been traditionally been used to destroy young African American males in urban communities, says Minister Paul Scott of Durham NC.

Last month, Scott stumbled across the Pabst Brewing Company marketing video on You Tube that outlined plans to use Hip Hop to market the liquor to "urban" communities. Pabst recently had the video yanked from Youtube.

"Alcohol kills, " says Scott. "That video was like a diabolical plan to exterminate a whole generation by using malt liquor instead of gas ovens. '

Scott recently called for the formation of a "Malt Liquor Party" to demand that Blast is removed from store shelves and to educate African American youth about the dangers of malt liquor.


http://nowarningshotsfired.blogspot.com/2011/04/move-over-tea-party-here-comes-malt.html

Sunday, April 24, 2011

Move Over Tea Party: Here Comes the "Malt Liquor Party"

Move Over Tea Party. Here Comes the "Malt Liquor Party."

It all started when Durham NC minister and activist Paul Scott stumbled upon a YouTube video containing Pabst Brewing Company's leaked marketing plan for their controversial new malt liquor, Blast by Colt 45, last month.

http://www.heraldsun.com/view/full_story/12472491/article-Activist-nukes-Pabst-s--Blast-?instance=homefifthleft


The video (now known as "malt liquor-gate") lays out the plan by which the 12% alcohol fruit flavored will be marketed using Hip Hop and rapper Snoop Dogg.


Soon, activists across the country began to accuse Pabst Brewing Co of targeting underage drinkers.

http://online.wsj.com/article/SB10001424052748704360404576206621165029478.html


In recent weeks, the issue has gained national attention, even prompting attorney generals to take steps to ban the beverage from being sold in their states.

http://www.csmonitor.com/USA/2011/0422/Blast-a-fruity-Pabst-drink-gets-scrutiny.-Whom-is-Snoop-Dogg-selling-it-to


Now, Minister Paul Scott is calling for the formation of a "Malt Liquor Party" that will demand the immediate removal of the product from store shelves.

"Just as the Tea Party dumped tea into the Boston Harbor. The "Malt Liquor Party" is calling for people to "dump" Pabst Brewing products, as well as those companies that advertise them," says Scott.

While Scott says that attorney generals in all states should demand the immediate removal of the product, ultimately, it is the responsibility of everyday citizens to remove the product.

"It's up to the people to speak out when poison is being pimped to their children, says Scott."

Scott says that the "Malt Liquor Party" will also educate young people about the dangers of malt liquor consumption and how it has been traditionally, disproportionately marketed to young African Americans.

Minister Paul Scott first gained national attention in 1998, when he led a successful boycott against Phat Boy Malt Liquor and again in 2003 when he led a campaign against rap star Nelly's energy drink "Pimp Juice."

For more information contact (919) 451-8283 or info@nowarningshotsfired.com Scott's website is http://www.nowarningshotsfired.com

Tuesday, April 5, 2011

Open Letter to Governor Bev Perdue Regarding Blast

April 5, 2011






Dear Governor Perdue,



Last year, you took a very courageous stand by asking the makers of Four Loko to, voluntarily, stop producing their product. However, a new malt liquor is entering North Carolina that is just as dangerous. On April 5, Pabst Brewing Company released "Blast By Colt 45," a high octane malt liquor that contains 12% alcohol. The drink also comes in fruity flavors such as raspberry watermelon.

Although, the liquor does not contain caffeine, what makes it more dangerous than Four Loko is Pabst's marketing campaign. While Four Loko was mostly popular with college kids, Blast is using Hip Hop music to target a younger "urban" audience. It is well known that the terms "Hip Hop" and "urban" are used mostly when referring to "inner city" African American and Latino youth. The company has hired popular Hip Hop artist, Snoop Dogg along with video models such as Rosa Acosta to pitch the fruity beverage. It must be noted that recently Snoop Dogg has appeared on two programs that are extremely popular with preteens and teenagers, Black Entertainment Television's "106 and Park" and Nickelodeon Kids' Choice Awards.

What is sad, is that while many people spoke out against Four Loko, the silence has been deafening in response to Blast. Unfortunately, we still live in a society where the lives of African American and Latino children are valued less than the lives of others. So, Governor Perdue, we are asking that you speak out against Pabst Brewing Company's "Blast" with the same passion in which you addressed the makers of Four Loko.

While the drink should be a major concern for African American and Latino parents, in reality, the issue should concern all of the citizens of this state. To borrow from a popular saying, "first they came for the Black children and I said nothing. Then they came for the Latino children and again I said nothing. Then they came for my children and there was no one left to say anything."


Thank you,

Minister Paul Scott
Durham, NC
(919) 451-8283

Friday, March 18, 2011

A Dog Returneth...

As a Dog Returneth...
Colt 45's Controversial Comeback

Min. Paul Scott





Many African Americans of my generation have fond (or not so fond) memories of getting up on Saturday mornings to watch our favorite Hip Hop video show, only to be scared out our wits by the sight of an angry, giant blue Schlitz Malt Liquor Bull bustin' through our tv sets. Even today, if you ride through any 'hood and yell out the window the familiar '90's ST Ides Malt Liquor jingle, "just hit the corner store, you know what I'm lookin' for..." I guarantee that some wino in the alley is gonna yell back, " ST IDES!!!!" There was even an evil scientist who came up with the diabolical formula to mix malt liquor with gen-sing, call it Phat Boy and pour it into giant bottles with graffiti on the label. However, thanks to the tireless and thankless work of grassroots activists, for a decade, the blatant advertising of cheap, high powered malt liquor to the "Hip Hop generation" virtually, disappeared.

Fast forward to March 2011, as the folks at Pabst Brewing Company are getting amped up to send another generation on a one way trip to Alcoholics Anonymous.

In a few weeks, the company is scheduled to launch its latest monster piece, "Colt 45 Blast," a 12% high octane malt liquor that comes in a variety of fruity flavors that would put the makers of Kool Aid to shame. The marketing scheme that Pabst is using is pretty much the same that the malt meisters of the past have used; grab a rapper with questionable morals and a bunch of video babes and, bingo, a match made in heaven (or some other place.)

Although the brew is not officially scheduled to come out until April 5th, the company has already launched a major marketing campaign staring the Doggfather, himself, Snoop Dogg. Ironically, it was Snoop who was one of the first rappers to appear in liquor commercials almost two decades ago. He has a history of getting people to join him in the game of "get to' up 'till you throw up" . So, to borrow from the scriptures, in 2011," the dog has returned to his vomit."

Unlike the marketing schemes of the early 90's, in the 21st century, liquor companies have gone high tech. Already, there are Colt 45 Blast Youtube, Facebook and Twitter pages set up that will deliver the latest booze news straight to your child's smart phone.

One may ask how, in the wake of the Four Loko controversy, can a company come out with a product that so blatantly, targets underage drinkers. The answer is quite simple.

Nobody cares.

Quiet as kept, when dealing with black youth issues, many people follow the sage wisdom from "The Godfather," "they're animals anyway, so let them lose their souls." And if you can make a profit in the process, so be it.

By the owners of Pabst own admission, Colt 45 has been known, primarily, a 'hood drink and as long as they keep it ghetto, they do not have to worry about those underage drinking crusader organizations throwing a monkey wrench in their program. Most of these organizations only seem to get MADD (pardon the pun) when alcohol abuse starts affecting middle class white kids at college frat parties.

I can remember on more than one occasion, going to an anti-teen drinking event and loudly proclaiming with a 40 oz bottle raised in a gesture of moral indignation , " In the name of the 'hood, I have come to warn thee of the plague that is about to come upon thy children" only to receive the classic "deer in headlights" look from a crowd who saw nothing wrong with a rapper bragging about malt liquor giving him super sexual prowess but thought some darn talking Budweiser bullfrogs signaled the coming of the Apocalypse.

Only when Bifffy and Buffy, start passing out in the middle of English Lit 101 will it become a problem. Which brings us to the proverbial question "if black kids start falling out in the 'hood do they make a sound?"

I think you know the answer.

What is, also, problematic is the liquor industry's uncanny ability to buy off voices of dissent within the African American community. Any time you start cutting checks to Hip Hop radio stations, Hip Hop magazines and start sponsoring (Black) cultural festivals, you can almost guarantee that your favorite Civil Rights leaders won't say a mumblin' word.

So, where does that leave the community activists who are going to be the ones picking up the pieces when the Colt 45 Tsunami floods the hood with alcohol? What can be done?

Community activists must demand that the neighborhood stores where their children go every morning, before school, to pick up honey buns and orange juice for lunch not stock the product in their establishments. We must also ask our local Hip Hop radio stations not to take the blood money that will have our children dancing down the road of destruction all summer long. Also, black organizations must not accept the 30 pieces of silver to have a malt liquor company sponsor "cultural" events that are supposed to be promoting the health and the well being of the community.

Finally, Hip Hop fans must stand up and tell Snoop Dogg and the legion of other rappers who will come behind him not to be "Pabst Blue Ribbon Pimps" putting poison in the 'hood.

We must not look for politicians nor underage drinking organizations to solve this problem. No one is going to save us but us .

As former malt liquor promoter, Ice Cube, once said in a classic line from a popular gangsta flick.

Either they don't know, don't show or don't care what's goin' on in the 'hood."



Paul Scott is a minister, activist and lecturer based in Durham NC. He can be reached at (919) 451-8283 or info@nowarningshotsfired.com Website http://www.nowarningshotsfired.com

Regarding Colt 45 Blast

The Wall Street Journal is running a story, today about Pabst Liquor Company's new Malt Liquor, Colt 45 Blast.


http://online.wsj.com/article/SB10001424052748704360404576206621165029478.htm




The Malt Liquor is using rapper, Snoop Dogg and half naked women from music videos that our children watch to promote this poison.



http://www.youtube.com/watch?v=uyiMB7VKiKY




Here are my thoughts.


Do we really need Colt 45 to "Blast" the brains of our children?


Snoop Dogg has a history of promoting Malt Liquor to disproportionately suffering communities dating back to the early 90's with ST Ides Malt Liquor, so in 2011, to borrow from the scriptures "the dog has returned to his vomit.".

I hope that Hip Hop magazines and radio stations who have the eyes and ears of our young people don't accept the 30 pieces of silver to sell us out.

And finally, it is a shame that liquor companies would stoop so low as to use celebrities who appear on youth oriented shows and radio stations to pimp poison. My prayer is that our Hip Hop youth will not fall victim to "Colt's cult of personality" and drink some "killa Kool Aid."

I will continue my "Intelligence Over Ignorance" campaign to encourage Hip Hop artists to use their powerful influences to develop the minds of our children instead of destroy them.

Minister Paul Scott
Messianic Afrikan Nation Ministry
Durham NC